A 100% Colombian company · Since 2014
Our purpose
Prosperity and pride, transforming the best of the land, responsibly.
5
Municipalities we work with
400
Farming families
3
Strategic markets
2014 — The beginning
How we began
Juan and Natalia visited Hernán’s farm — Juan’s father — in San Bernardo, Tolima. The farm La Marillina had stood abandoned for eight years. They lived the first cacao harvest together. That is when Juan Choconat began.
The aim
Why we exist
We believe the Colombian countryside is prosperous. We prove it every day — buying direct from the grower, paying above the market, and joining their story to the person who values the work.
#ChocolateResponsable
How we work
01
Fair prices
We pay the grower direct, always above the market
02
Education
We teach and encourage the farming family on every visit
03
Criollo cacao
We find and propagate Colombian criollo cacao
04
Full traceability
We buy the fruit on the farm. We ferment and dry it ourselves
05
Organic production
Sustainable and organic on every partner farm, without exception
Price per kg of cacao · Market source: Agronet
What we pay the grower
Market price (Agronet)
Juan Choconat price
Values in COP per kg
Our grower heroes
A new story every year
Each collection celebrates growers who stand out for grit, honesty and resilience. They are living proof that the Colombian countryside is prosperous — and we want the world to know it.
Grit
Honesty
Resilience
A thriving farm
A real example